People expect sites to load quickly on mobile, especially when they are on the go. The most important thing you can do is speed up your site, so start there. Let’s look at 5 ways you can optimize your site today. To ensure that doesn’t happen, it’s critical you work on your mobile user experience. If you miss the opportunity to engage with them on their device, you might lose them forever. Even if people aren’t buying your product or service on mobile, you bet they are doing competitive research. Why should you care about mobile? According to Google, 61% of users are unlikely to return to a mobile site they had trouble with, and 40% would go to a competitors site. You have to make sure your mobile site is fast, easy to use, and designed specifically for small screens. Moving your site layout around for small screens is not enough to engage and convert your mobile visitors. Many sites are not optimized for mobile beyond a simple responsive theme. People are using their devices more and more, and they demand that you make it easy for them to access your site. In 2017, more traffic came from mobile than desktop, and that number is only going to grow. Most people have optimized their site in one way or another, but have you ever done anything specifically for your mobile visitors?
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